International News
2021.08.19
Mattel Honors COVID-19 Heros with Special Barbie Dolls

Aug 6, 2021

Mattel launched the #ThankYouHeroes program last year. The program created a line of first responder dolls that highlight and honor the true heroes of the pandemic: the front line workers. That program continues in their “Play it Forward” platform.

#ThankYouHeroes honors individuals who have led the fight against COVID-19. In addition, the brand expanded the line to include real everyday heroes who, according to the brand’s press release, “have kept communities up and running.” Six special dolls were made in the likeness of real women heroes fighting the pandemic for a special honor. Though the Barbie dolls will not be for purchase, each represents and memorializes their work in their communities.

Read full article: https://nerdist.com/article/barbie-dolls-covid-19-heroes-mattel/

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